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Affiliate Deal Calculator

Math over mood, every deal sized inside your max allowable CAC
📐 How this works

Your LTGP, the 35¢ you keep on every $1 after delivery costs, is the only money an affiliate gets paid from. We count all affiliate pay (commission + any base) as CAC and hold the line at LTGP:CAC ≥ 3:1: every $1 you pay them should leave $3 to $4 with you. That sets a hard ceiling, max affiliate % = LTGP ÷ (target + 1) = 8.75% at 3:1, 7% at 4:1. Enter the conversions, the first-time vs recurring split, and your commission rates; it blends them, checks the all-in % against your ceiling, and shows the break-even and where the deal sits. Resets are optional and off by default.

35¢ = your LTGP per $1 of revenue Lifetime gross profit after delivery. ALL affiliate pay (commission + base) comes out of this, it's your CAC. ▾
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Trader payouts are the dominant, most volatile cost. If referrals skew to instant-funded accounts, LTGP can fall toward ~29¢, and your max allowable CAC falls with it. Stress this before signing.
📜 The 6 deal commandments Read before signing. If a term breaks one, the answer is "no or changed", not "but they're huge." ▾
  1. Math over mood. No deal on vibes, reach, or FOMO. Under 3:1 LTGP:CAC is a no, no matter the audience."If the LTGP:CAC is under 3:1, it's a no. I don't care how big their audience is."
  2. Pay from max allowable CAC, not margin we don't have. Start with the cap, design the deal inside it."Here's our max CAC. Slice your deal however you like inside it, we're not going over."
  3. Performance first, base maybe. Best structure is pure rev share. Any base is a short, time-boxed draw, training wheels, not salary."We get paid when you get paid. Any base is temporary."
  4. Big reach doesn't beat bad math. We don't match suicidal competitor offers to feel included."If another firm wants to burn cash to rent your audience, let them. We plan to be here in 3 years."
  5. Whales play on upside, not subsidy. A real producer wants rev share, ratchets, backend, not a guaranteed salary."Believe in your performance? Our upside pays more than a flat base. If not, we're not your partner."
  6. Tier the upside, guard the downside. Top performers earn the richest rates; blended payout stays low and LTGP:CAC improves."Hit the higher tiers, you take the lion's share. Until then, we protect the house."

📋 Deal terms

Commission, prices, conversions. Everything updates live.
Volume, the knob to play with
0500 conv/mo
first-time 53% · recurring 47%
Commission rates
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%
Average order value
$
$
Resets, affiliate upside ?
$
×
%
Base / retainer
$
mo
Guardrail
: 1
● GOOD
+$0/mo net to us
LTGP : CAC ?
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dollars kept ÷ affiliate pay
All-in affiliate % ?
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vs. your ceiling
Break-even ?
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conversions / mo
Referred revenue
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/mo (derived)
Conversions to green ?
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to hit your target
Max base you can afford ?
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at target ratio
LTV / customer
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incl. their repeats
Their comm / customer
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· of LTV
Your net / customer
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after payouts + comm
New customers / mo
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first-time of conversions
Where this deal sits, by conversion volume
break-even
here
0 conv500/mo

📈 What if they did this many conversions? live simulator

Your P&L, what they earn, and LTGP:CAC across a range of monthly conversions. Green line crossing $0 is break-even. Drag the conversions knob above to move the marker.
Net to us / mo What they earn / mo Referred revenue

⚖️ Compare structures save & stack

Hit "Save column" up top to freeze the current terms, then change them and save again, e.g. 18/8 + $2.5k draw vs. 13/5 pure rev-share. Net is shown at each conversion tier.

🎤 The closing pitch vs. their other deals

What they earn elsewhere vs. with you, on the same volume. The honest apples-to-apples that ends the "other firms pay me a base" argument.
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The line
"If you want the highest headline %, we're not your shop. If you want the biggest total check over the next 12 months from a firm that will still be here and won't slash your deal later, that's us. We pay from profit, not from investor charity."

The math, in plain English

So anyone on the call can defend every number.

The one rule

Every $1 you pay an affiliate should leave $3 to $4 with you after paying them. So max allowable affiliate % = LTGP ÷ (target + 1), which is 8.75% at 3:1 and 7% at 4:1. If their all-in take (commission + amortized base) is above that, the deal's too rich.

Why 3:1 is the floor

It's the line between "feels busy" and "builds wealth." At 3:1 you keep ~26% after acquisition; minus ~15-18% overhead you still net ~8-11% and can absorb churn, refunds, and a bad month. At 2:1 you net ~5-8% on a good month, near zero on a bad one. Same work, no wealth.

Resets are off by default

The base case is first-time + recurring only. Resets (account retries) aren't always commissionable, so they only enter the metrics when you turn them on. When on, they add reset revenue and reset commission; because resets are cheap to service, including them usually improves the ratio.

Why a draw beats a base

A recoverable draw self-extinguishes: any month their commission tops it, it costs $0. Same ramp safety for them, no permanent CAC for you.

Built on Top One's measured economics · Net = (revenue × LTGP%) − commission − base/draw paid · all affiliate pay counted as CAC
Steady-state mix; month 1 skews all-first-time. Internal, Top One.